Quién Patrocinapodcast sponsorship data

See which podcasts your competitors advertise on.

Every week, Quién Patrocina checks Spanish-language podcasts and YouTube channels in Spain and Latin America and tells you which brands sponsor which shows, with their promo codes and offers.

For marketing teams and media agencies. Spain and Latin America.

Quién Patrocina · Weekly alert
See full report →

Sample with real data from the last 30 days.

The problem

Podcast sponsorships are invisible.

No one publishes where they advertise

Your competitors spend on podcasts every month, and it doesn't show up in any ad tool. You find out late, if at all.

Checking by hand doesn't scale

Hundreds of episodes and videos a month, across six countries. No one on your team has time to listen to them all or read every description.

The existing tools are built for English

The ones that exist cover the United States. Spanish-language podcasts are left out.

How it works

You pick the brands. We listen.

We read every new episode

We follow the most popular Spanish-language podcasts and YouTube channels in each country.

We detect every sponsorship

Brand, show, date, promo code and offer. Every data point links to the episode where it appears.

We let you know

A weekly email with what's new from your competitors and your industry. No dashboards that nobody opens.

Real data

One month of sponsorships, in one table.

1 episode 2 to 3 4 or more

Each row is a brand and each column is a podcast. Hover or tap a dot, a brand or a cover to see episodes, dates and promo codes.

The newsletter

The Monday radar.

Every Monday, what moved in Spanish-language podcast and YouTube sponsorships, in your inbox. A five-minute read: names, codes and numbers, no filler. Written in Spanish.

  1. 01New brandsWho started sponsoring this week, and where.
  2. 02Who closes the mostThe shows and brands with the most deals.
  3. 03One market in focusA country or a category, with the full list.
Subscribe free

Free, every Monday. One-click unsubscribe. Published on Substack.

Who it's for

For teams that spend on podcasts, or are thinking about it.

Marketing teams

"Where are my competitors advertising?"

  • Which shows they spend on, since when and with which offers.
  • An alert when they start on a new podcast.
  • Podcasts in your industry where your competitors aren't yet.

Media agencies

"Which shows work for my client?"

  • Which brands in each industry keep coming back to which shows.
  • One report per client, ready for your proposal.

Before your first campaign

"Is podcast advertising worth it?"

  • Which brands like yours already do it, and with which offers.
Pricing

Start with a free report.

We are opening Quién Patrocina to 10 pilot accounts. The first ones keep founder pricing.

Free report

$0
  • Your brand and up to 3 competitors
  • All their sponsorships from the last 30 days
  • Delivered by email within 48 hours
Request report

Media agency

from $199 USD / month
  • Multiple clients, all industries and all six countries
  • Ads read on air, not just in the show notes
  • Reports per client and multiple users
I want a pilot spot

Do you sell sponsorships? Plans for podcasters, networks and creator agencies from $49 USD / month.

Free report

Tell us who you want to track.

We send you the report on your brand and your competitors within 48 hours.

If the report is useful, would you pay 49 USD a month for the alerts?

By submitting, you accept the privacy policy. We only use your data to send you the report.

Just want the weekly roundup? Subscribe free to the newsletter (in Spanish), every Monday.

Questions

What people usually ask us.

Where does the data come from?

From the public information for each episode: the description, show notes and links that the show itself publishes in its feed or on YouTube. Paid plans add what is said in the audio.

Which shows do you cover?

The Spanish-language podcasts in the Apple Podcasts and Spotify charts, plus their YouTube channels, in Spain, Mexico, Colombia, Argentina, Chile and Peru. If one is missing, we add it.

How often is it updated?

Every week. Alerts arrive by email with what's new from the brands you track.

What if an ad is only read on air?

The free report only counts ads that appear in the episode description, so the numbers are a minimum. Paid plans transcribe the audio to catch them.

Are the brands on this page customers?

No. They are brands we detected advertising on podcasts. We show them as examples of what Quién Patrocina finds.